The commercial.

A brand new shiny car (yea, tight!- who buys CARS anymore)?…. TRUCK crusing along the road. An empty road.
The weather is perfect.
The driver smiling.
Big and badass.
This could be you!
You want this.
You need this.

A brand new shiny TRUCK fleeing the collapsing city?
Alone on the road.
The world is ending.
But your a macho badass in your truck, you will escape.
This could be you!
You want this.
You need this.
Reality.

This IS you.
Remember…
You want this.
You need this.

This car centric life is NOT working!
Welcome to the R3volution.
You are not alone! (espicially on the road)
-Scott
